On The Counter is live

Building in Public

This is our honest development plan. We ship working software, not promises. If something changes, we say so.

Phase 1✓ DoneShipped

The Social Layer

The foundation of The Fridge. Real wallet sign-in, real profiles, real connections.

  • Email or wallet sign-in — no seed phrase required to start
  • Notes, Yum/Yuck reactions, replies, and threads
  • Follow system with a live home feed
  • @mention autocomplete with push notifications
  • Your Fridge: ENS display, NFT avatar, tier ring, bio, social links
Phase 2✓ DoneShipped

Your Collection, Alive

Your NFT collection isn't decoration. It's data — and now it shows.

  • Live NFT collection shelf with real floor prices
  • Portfolio value displayed in your profile stats
  • On-chain activity ledger — trades, mints, transfers, and social actions in one timeline
  • Explore feed — surfaces the most engaging Notes across the platform
  • 3-tab Notes shelf on every profile: Your Notes / Mentions / Shared
Phase 3✓ DoneShipped

Performance & Transparency

A platform you can trust to tell you what's happening — and one that doesn't choke under load.

  • Tier gates are always visible — you know what you unlock and why, never a silent wall
  • Transaction confirmation toasts — submitted → confirmed → on-chain receipt, every time
  • Smooth infinite feeds that don't slow down no matter how far you scroll
  • Skeleton loading states, error recovery with retry, and pull-to-refresh
  • Full keyboard navigation and screen reader support
Phase 4● LiveLive now

On The Counter

Peer-to-peer NFT trading, settled on-chain. No middleman — and 0% fees for a limited time.

  • List any NFT from your profile — set your price, sign once, settled on-chain via Seaport
  • Buy in one tap — trustless on-chain settlement, 0% fees for a limited time
  • Counter-offers — name your price and negotiate peer-to-peer
  • Watchlist any NFT or collection — get pinged the moment it lists
  • One board, two sources — native Fridge listings + aggregated OpenSea results, unified
  • On-chain receipts and full trade history on every fill
Phase 5Building NowBuilding now

The Counter, Smarter

The marketplace is live. Now we wrap it in the social graph — so you trade with people, not listings.

  • Social decoration on listings — see who you follow holds, watches, or vouches for a piece
  • Make Offer with WETH — deposit once, bid on anything without per-bid gas
  • Activity surfacing — trades and new listings flow straight into your home feed and ledger
  • Sweep the floor — acquire multiple listings in a single transaction
Phase 6NextNext

Messaging

Private, wallet-native communication that nobody can snoop on or shut down.

  • End-to-end encrypted DMs over XMTP — wallet to wallet, no phone number or email required
  • NFT-gated community rooms — hold the NFT, get in automatically
  • Public community feeds with a private holder-only layer underneath
Phase DessertPost-LaunchPost-Launch

After the Meal

The features you come back for. After the marketplace is smart and stable, we don't stop — we get more ambitious.

  • Trait Intelligence — which traits collectors actually desire, ranked by watchlist counts, sales premiums, and community signals (gated for Fridgling holders)
  • Seller analytics — listing views, watchlist add rate, floor tracking over time
  • Collection-level standing offers — bid on any token in a collection, not just specific ones
  • Full mobile experience — the marketplace, designed properly for your pocket
Phase 7?Coming

???

Something's been in here the whole time.

  • Waitlist members find out first.
Phase 8PlannedPlanned

Voice Rooms

Town halls, holder-only calls, community AMAs — live and in-app.

  • Voice conference rooms inside communities
  • NFT-gated rooms for verified holder conversations
  • Moderation controls: mute, speaker queue, speaker requests
  • Calendar integration — schedule rooms and show up
Year 2+Vision

Fridge Chain

An app-specific L2/L3 built for The Fridge community — zero-gas native trading and a home ecosystem designed around how NFT collectors actually use the platform. Founding members get priority migration.

Want to be there from the start?