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On The Counter is live

Building in public

This is our honest development plan. We ship working software, not promises. If something changes, we say so.

Phase 1✓ DoneShipped

The Social Layer

The foundation of The Fridge. Email sign-in, real profiles, real connections.

  • ✓Email sign-in, no seed phrase required to start
  • ✓Notes, Yum/Yuck reactions, replies, and Stacks
  • ✓Follow system with a live home feed
  • ✓@mention autocomplete with push notifications
  • ✓Your Fridge: ENS display, NFT avatar, tier ring, bio, social links
Phase 2✓ DoneShipped

Your Collection, Alive

Your NFT collection isn't decoration. It's data, and now it shows.

  • ✓Live NFT collection shelf with real floor prices
  • ✓Portfolio value displayed in your profile stats
  • ✓Activity Ledger: trades, reactions, watchlist moves and magnet unlocks in one timeline
  • ✓Explore: surfaces the most engaging Notes across the platform
  • ✓3-tab Notes shelf on every profile: Notes / Mentions / Renotes
Phase 3✓ DoneShipped

Performance & Transparency

A platform you can trust to tell you what's happening, and one that doesn't choke under load.

  • ✓Tier gates are always visible. You know what you unlock and why, never a silent wall
  • ✓Transaction confirmation toasts: submitted → confirmed → on-chain receipt, every time
  • ✓Smooth infinite feeds that don't slow down no matter how far you scroll
  • ✓Skeleton loading states, error recovery with retry, and pull-to-refresh
  • ✓Full keyboard navigation and screen reader support
Phase 4● LiveLive now

On The Counter

Peer-to-peer NFT trading, settled on-chain. No middleman, and 0% fees for a limited time.

  • ✓List any NFT from your profile. Set your price, sign once, settled on-chain via Seaport
  • ✓Buy in one tap: trustless on-chain settlement, 0% fees for a limited time
  • ✓Watchlist any NFT: get pinged the moment it lists
  • ✓One board, two sources: native Fridge listings + aggregated OpenSea results, unified
  • ✓On-chain receipts and full trade history on every fill
Phase 5NextNext

The Counter, Smarter

The marketplace is live. Next we wrap it in the social graph, so you trade with people, not listings.

  • ○Social decoration on listings: see who you follow holds, watches, or vouches for a piece
  • ○Activity surfacing: trades and new listings flow straight into your home feed and ledger
  • ○Sweep the floor: acquire multiple listings in a single transaction
Phase 6NextNext

Messaging

Private, wallet-native communication that nobody can snoop on or shut down.

  • ○End-to-end encrypted DMs over XMTP. Wallet to wallet, no phone number or email required
  • ○NFT-gated Spots: hold the NFT, get in automatically
  • ○Public Spot feeds with a private holder-only layer underneath
Phase DessertPost-LaunchPost-Launch

After the Meal

The features you come back for. After the marketplace is smart and stable, we don't stop. We get more ambitious.

  • ○Trait Intelligence, which traits collectors actually desire, ranked by watchlist counts, sales premiums, and collector signals (gated for Fridgling holders)
  • ○Seller analytics: listing views, watchlist add rate, floor tracking over time
  • ○Make Offer with WETH: deposit once, bid on anything without per-bid gas, and let the seller accept, decline or counter
  • ○Collection-level standing offers: bid on any token in a collection, not just specific ones
  • ○Full mobile experience: the marketplace, designed properly for your pocket
Phase 7?Coming

???

Something's been in here the whole time.

  • ○Waitlist members find out first.
Phase 8PlannedPlanned

Voice Calls

Town halls, holder-only calls, Spot AMAs. Live and in-app.

  • ○Voice conference calls inside Spots
  • ○NFT-gated calls for verified holder conversations
  • ○Moderation controls: mute, speaker queue, speaker requests
  • ○Calendar integration: schedule calls and show up
Year 2+Vision

Fridge Chain

An app-specific L2/L3 built for everyone on The Fridge. Zero-gas native trading and a home ecosystem designed around how NFT collectors actually use the platform. Founding members get priority migration.

Want to be there from the start?