Everything you need to write about The Fridge
Logos, colors, the way we spell our own name, and a set of facts you can quote without checking them with us first. Take what you need. No permission required.
The facts
- What it is
- The social hub for NFTs
- Stick what you love on the Fridge. Post, react, follow, and trade peer to peer.
- Status
- Closed alpha, invite only
- Entry is by Invite Link. There is no open signup and no waiting-room password.
- Network
- Ethereum
- ENS names resolve to profiles. No chain of our own, and no token.
- Marketplace
- On The Counter, built on Seaport 1.6
- Trades settle on-chain between two wallets. The Fridge never takes custody.
- Platform fee
- 0% today
- A marketplace fee is the business model. None is charged during the alpha.
- Founder
- Le Blanc
- Home
- www.thefridge.io
- One domain, no subdomains.
- Press contact
- hi@thefridge.io
- The same address on our terms and privacy pages. A person reads it.
Boilerplate
Copy either of these straight into a piece. They are written to be quoted verbatim.
One line
The Fridge is the social hub for NFTs, where people stick what they love on their Fridge and trade peer to peer.
One paragraph
The Fridge is the social hub for NFTs, built for people who collect them because they like them, not because they are watching a chart. A profile is a collection put on display: the pieces someone chose, the notes they wrote about them, and the magnets they earned along the way. On The Counter, the marketplace inside The Fridge, lets two collectors trade directly with each other on Seaport, wallet to wallet, with no custody in between. The Fridge is in closed alpha and entry is by invite.
Logos
Two inks, named for the ground they sit on rather than their color. Pick the one that suits your background. Please do not recolor, rotate, stretch or add effects to the mark.
Colors
Ice
#67E8F9
The brand color. A field, a shape or a light, never type
Ice Teal
#0891B2
Ice's ink, and the logo on light backgrounds
Glacial Ice White
#EEF5FF
The logo on dark backgrounds
Charcoal
#2D3436
All type, including type on Ice
Violet
#7C3AED
A supporting color. It never leads
Note yellow
#FDE68A
The color of a Note
How to write our names
- The Fridge. Three words, both capitals, the definite article included. Not “Fridge”, not “TheFridge”, not “the fridge”.
- On The Counter. The peer to peer marketplace inside The Fridge. OTC on second reference.
- Spots. Where the people around one collection gather. A single gathering place is a Spot.
- Magnets. The badges people earn and display on a profile. Lowercase in a sentence, never “stickers” or “achievements”.
- Notes. What people post. A thread of them is a Stack.
Talk to us
Writing something and need a quote, a screenshot, or a fact checked? We answer press mail ourselves and we answer it quickly.